Name: Austin Cohen
What industry are you in and what do you do:
I am an entrepreneur through and through – I love to create and innovate. I was formerly on the founding team of Wheels Up. My time in venture capital, at Wheels Up, my time spent mentoring and advising at Columbia Business School is all focused on entrepreneurship and building for scale. And now with FlexIt, I’m utilizing my experiences to push forward my new passion, combining fitness and tech to create the most accessible fitness ever. Our mission is making sure everyone can have access to high-quality tools to reach their fitness goals, Wherever, Whenever®.
How is your brand working with Arlo hotels and how do you envision being a part of Arlo in the future?
FlexIt will be hosting two workout classes at arlo on December 3rd and 4th at Nautilus by Arlo in Miami Beach! Classes will be hosted by world-class choreographer and celebrity trainer Johanna Sapakie. She’s worked with Jennifer Lopez, Madonna, Miley Cyrus, and has worked on projects such as Cirque Du Soleil, the Super Bowl halftime show, and Hustlers (2019).
We’d love to continue to work with Arlo to give people the fitness they need outdoors and in their rooms! We love hosting events to give people a sense of the FlexIt community and let them experience personal training like never before, but we specialize in 1-on-1 Virtual Personal Training. With Arlo, we’d like to connect more people than ever to their favorite fitness so they can work out in the gym, in their rooms, by the pool, Wherever, Whenever®!
What being an ARLOcal means to you:
Arlo and FlexIt share a lot of the same values, chief among them is making people feel comfortable to be themselves. We both work to create flexible experiences for users that help them feel welcome and empower them, in their fitness and in their travel. An environment that centers itself around it’s users, letting them feel like themselves, while still pushing them to challenge themselves. So working with Arlo feels like the perfect synergy.
What are you most passionate about:
My work on FlexIt has definitely been my passion in life since its inception. Even on the busiest days I know I’m working to help people feel better, mentally and physically, and that fuels me every day! There is nothing more rewarding for us than the user stories and testimonials that we receive about how we have changed individuals’ lives.
Charity work (if any):
We’ve worked with many charities in the past, but are particularly close to The Pink Agenda, who work tirelessly to raise money for breast cancer research.
Favorite place you have been in the world:
My home is always going to be New York, but some of my other favorite places are the Hamptons, Hawaii and Paris!
Where will you get on a plane to next:
I travel all the time for work so often it’s hard to keep track! Like I said, I truly love connecting people to their best fitness with FlexIt, so if I know there will be an opportunity to share our mission with others, that’s all I need to book another ticket!
Where our guests can find you:
You can learn more about FlexIt here.