We’re gearing up to celebrate Arlo SoHo’s 2nd birthday, and what better way to see how far we’ve come than to look back at what Arlo stands for and the OG partners that have been with us since our opening! From daily activations for our guests, to wellness events and local amenity lines, we’ve been forging a new style of hospitality since Day 1. Our activations and partnerships have inspired similar brands to follow our lead. As they say, imitation is the best form of flattery. And as we say, Arlo is where inspiration lies and waits to be discovered.

Blind Barber

As their first hotel partner, Blind Barber has created an in-room amenity line made from a combination of their barbershops’ and bar’s best infused botanicals and ingredients. The shampoo, conditioner, & body wash, made exclusively for Arlo, is available for purchase in our Bodega, alongside a multitude of other full-size Blind Barber products.


Located right next door to Arlo SoHo, Concepts is a space created to enhance storytelling and create one-of-a-kind displays to correlate with Concepts’ sneaker collaborations, Concepts NYC is a versatile space that is constantly transforming. You can also find some of their items in the Bodega.

Daniel Wellington

Known for its sleek and minimalist design, DW offers timeless accessories, worn on all occasions by men & women all over the world, including our lobby hosts! Find their items on display at our Bodega – as a friend of Arlo you will receive a special discount!


Made popular by Victoria’s Secret Angels & located across from Arlo SoHo, DogPound offers personal training customized to your fitness level, boxing and group training. Providing you with a local experience and convenience, there’s no way you can say no to a workout. Let’s smash it!

Jared Dietch

An internationally known DJ, Brooklyn-based Jared Dietch has curated our music programming for each of the communal spaces throughout our hotels. Follow us on Spotify to listen from wherever!

Miller’s Oath

Our uniforms were designed by our neighbor down the block –Miller’s Oath. They are a bespoke tailor and men’s ready-to-wear clothing store that offers handcrafted custom suits, shirts, pants, jeans and accessories made in the USA.

Priority Bicycles

Arlo Hotels offers complimentary custom designed bicycles from a locally owned shop down the block on Hudson Street, Priority Bicycles.


As Routinely first ever hotel partner, we offer guests the experience of being able to order premium rental workout clothes and athletic shoes right to the hotel!

Surf Set

Making fitness classes a cool since our opening, Surf Set has been coordinating their signature one of a kind surf inspired classes on our rooftops since the inception of the Arlo brand.

The Haiku Guys

Giving hope & love through beautifully written and personalized Haiku poems at many of our activations! Find them occasionally pop up at Arlo Hotels for a free haiku from their vintage typewriters while sipping on a craft cocktail.