Times Square is the pulsating heart of New York City, a dazzling intersection of entertainment, shopping, and culture that draws millions of visitors each year.
Whether you’re visiting with family, exploring solo, or seeking a romantic evening, there are endless things to do in Times Square for visitors of all ages.
From Broadway shows to immersive attractions, here’s a guide to making the most of your Times Square experience.
Marvel at the Iconic Billboards
One of the first things you’ll notice upon stepping into Times Square is its vibrant, larger-than-life digital billboards. The ever-changing lights and advertisements create an electrifying atmosphere, especially at night when the entire area glows. Stand in the middle of the pedestrian plaza, take in the spectacle, and capture the perfect Instagram shot with the famous “Times Square Ball” above One Times Square.
See a Broadway Show
Times Square is home to the Broadway Theater District, making it the perfect destination for theater lovers. Whether you’re a fan of classic musicals like The Lion King and Wicked or looking for something new and exciting, Broadway offers an unforgettable experience. For last-minute tickets at discounted prices, visit the TKTS booth in Duffy Square, where you can find deals on same-day performances.
Visit Madame Tussauds in New York
A fun-filled stop for visitors of all ages, Madame Tussauds in New York features life-sized wax figures of celebrities, historical figures, and pop culture icons. Pose next to your favorite actors, musicians, and superheroes for realistic-looking selfies. The museum also offers interactive experiences, such as the Marvel Super Heroes 4D movie and the Ghostbusters: Dimension VR experience.
Explore the Museum of Broadway
A newer addition to Times Square, the Museum of Broadway is a must-visit for theater enthusiasts. It showcases the history of Broadway through interactive exhibits, memorabilia, and behind-the-scenes stories of iconic productions. Perfect for visitors who want to immerse themselves in the magic of the stage, this museum brings the history of New York theater to life.
Experience the Thrills at RiseNY
RiseNY is an immersive attraction that combines history, pop culture, and thrilling simulation rides. Guests start their journey by learning about New York City’s impact on media, fashion, and finance before experiencing a breathtaking ride that simulates soaring above the city’s skyline. It’s an exciting, educational, and exhilarating experience perfect for both kids and adults.
Shop in the Heart of NYC
Times Square is home to some of the most exciting flagship stores in the city. Fans of M&M’s can indulge in the colorful and interactive M&M’s World, while chocolate lovers can stop by Hershey’s Chocolate World for a sweet treat. The Disney Store is another highlight for families, featuring a magical selection of toys, apparel, and souvenirs.
Enjoy a Meal at an Iconic Restaurant
Times Square offers a mix of casual and upscale dining options. For a fun and entertaining meal, visit Ellen’s Stardust Diner, where the singing waitstaff perform Broadway hits while serving classic American comfort food. For a high-end dining experience, try Le Bernardin, a Michelin-starred seafood restaurant renowned for its exquisite dishes and elegant ambiance.
Capture the Energy at Pedestrian Plazas
The pedestrian plazas in Times Square provide the perfect spot to soak in the energy of the city. Located between 42nd and 47th Streets along Broadway and Seventh Avenue, these open spaces feature red steps where visitors can sit, relax, and watch the world go by. Street performers, musicians, and costumed characters add to the lively atmosphere, making it an excellent place for people-watching.
Visit the New Year’s Eve Ball Drop Site
If you’re visiting Times Square, don’t miss the chance to see the famous New Year’s Eve Ball located atop One Times Square. While the ball drop event only happens on December 31st, you can visit the site year-round and learn about the history of the annual celebration at the Times Square Visitor Center.
Take a Bus or Walking Tour
For a deeper dive into the history and culture of Times Square, consider joining a guided walking tour or a hop-on, hop-off bus tour. Tours like The Ride offer an interactive theatrical experience with live performances along the way, while other guided walking tours provide fascinating insights into Times Square’s past, from its Broadway origins to its transformation into the entertainment hub it is today.
Experience Times Square at Night
While Times Square is exciting during the day, it becomes truly magical at night. The lights shine brighter, the streets buzz with energy, and the billboards create an immersive visual experience unlike anywhere else. Whether you’re taking a stroll or grabbing a late-night snack, experiencing Times Square after dark is a must for any visitor.
Stay Close to the Action at Arlo Midtown
To fully immerse yourself in the magic of Times Square, stay at Arlo Midtown, a boutique hotel just a short walk away. Its prime location allows you to explore Times Square’s best attractions while enjoying stylish accommodations and modern amenities in the heart of Manhattan.
