The NYC Marathon is almost here, and if you’re planning to cheer on runners or enjoy the post-race festivities, SoHo is an incredible neighborhood to base yourself in. With its tree-lined streets, historic cast-iron buildings, and vibrant energy, SoHo offers the perfect blend of world-class dining, shopping, and celebration spots. Here’s a handy guide to making the most of Marathon weekend downtown.
Marathon Day Brunch Spots
After a morning of cheering (or recovering from 26.2 miles), brunch is non-negotiable. SoHo has options for every mood and budget.
Balthazar is an institution and a must-visit if you want that quintessential NYC brunch experience. This French brasserie brings Parisian sophistication to Spring Street with its zinc bar, Bistro classics, and stellar cocktails. Yes, it’s pricey and getting a table can be competitive, but the experience is worth it. Expect beautiful people, impeccable service, and food that feels like a special occasion.
If you want to skip the scene and still eat well, Juice Press is a local favorite for acai bowls, fresh juices, and healthy bites. Perfect for runners looking to refuel with nutritious options without the fuss.
On the western side of SoHo, check out Lindens—a modern American restaurant celebrating seasonal ingredients and local flavors. With a produce-forward menu that changes with the seasons, Lindens brings an inventive approach to brunch while supporting local growers and purveyors. Their raw bar, organic-driven wine list, and thoughtful cocktails round out the experience. It’s the perfect spot for a more refined, yet approachable Marathon Weekend brunch that feels both sophisticated and welcoming.
Marathon Celebration Bars
After the marathon, you’ll want to celebrate in style. We’ve already covered the allure of Balthazar, but even if you’re not booking a table for a meal, the bar at this classic bistro is well worth a visit. Grab a seat at the bar, order a classic cocktail like a French 75 or a Sazerac, and soak up the chic energy.
Fanelli’s Cafe is a historic SoHo institution that’s been serving the neighborhood since 1847. It’s stylish but unpretentious, friendly, and perfect for a casual celebratory beer with friends.
Another SoHo institution on Prince Street is Milady’s, which oozes character with zero pretension. This is where you go to celebrate with a real neighborhood vibe—casual and fun, with excellent craft cocktails.
Marathon Shopping
Whether you need a post-race outfit upgrade or want to do some marathon weekend shopping, SoHo delivers.
Luxury & Designer Boutiques: If you’re treating yourself, Miu Miu, Celine, Prada, and Gucci all have SoHo flagships on and around Prince Street. For something a bit more refined and curated, Dover Street Market is an institution—a multi-floor temple to contemporary fashion and design. The experience is as much about the space itself as the incredible pieces they stock.
Mid-Range & Accessible: Madewell is perfect for elevated basics and their denim is legendary. Everlane offers transparent, affordable fashion right in the neighborhood. Banana Republic and J.Crew are also convenient options.
Indie & Vintage: What Goes Around Comes Around is a SoHo staple for luxury vintage pieces—perfectly curated and authentically cool. Buffalo Exchange is a more casual consignment shop if you want pre-loved finds at friendly prices.
Marathon Day Cheer Zones
Marathon day in SoHo is electric. While the marathon route doesn’t directly run through SoHo (it’s primarily in outer boroughs and Central Park), the neighborhood becomes a hub of pre and post-race celebration.
Set up camp on Prince Street or Spring Street where you can catch the buzz of the marathon weekend. Many restaurants and bars open early with special marathon programming. Wear your running costume, grab a coffee, and soak in the electric atmosphere of a city that loves its marathoners.
After the race, SoHo’s pedestrian-friendly streets are perfect for a victory lap—popping in and out of shops, sampling different spots, and celebrating with the runner (or simply enjoying the post-race energy if you’re there to cheer).
Make the Most of Marathon Weekend
Whether you’re running, cheering, or simply soaking up the marathon weekend energy, SoHo offers an unbeatable combination of excellent food, shopping, and that indefinable downtown cool that makes New York so special. Here’s to fast miles and even better brunches!
